• WDR
  •  Re:arranged 

Re:arranging Perceptions

What we did
  • Sonic Strategy
  • Artist Partnership
Collaborators
  • WDR

"This is magical!! Why can't more orchestras and electropop artists collaborate?"

YouTube Fan

How can public broadcasters compete in the age of streaming? 

The Westdeutscher Rundfunk (WDR) were struggling to attract a Gen Z audience. It’s a common concern for public broadcasters due to the rising popularity of online streaming services. WDR’s digital channels, in particular, lacked the engaging content to interest a younger target group. 

0:00
3:15

Developing unique cultural platforms 

As music was a primary interest of their target demographic, we developed a concert series which paired some of the hottest upcoming musical talent with the renowned WDR Funkhaus Orchestra. Re:arranged was born and the live events sold out within minutes. 

0:00
3:15

0:00
3:15

Engaging Gen Z 

We took the idea even further and turned the whole thing into a YouTube series, which was both critically acclaimed and sits in the top 2% of WDR’s most watched online content, thereby repositioning WDR as a musical tastemaker for the next generation. 

0:00
3:15
0:00
3:15
0:00
3:15

Awarded at

No items found.

Next Case Study:

  • Schüco
  • Das Schücophon

Invention Is Instrumental