Schüco
Das Schücophon

Invention Is Instrumental

What we did

Sonic Branding

Collaborators

Peter Schmidt Group
27km

"Corporate sound couldn’t be closer to the company."

– German Design Award Jury

Honestly… how can sound reflect a brand’s products?

With the challenge of creating a new sonic identity for Schüco which was firmly rooted in their primary products, we set about capturing their essence not in the abstract, but tangibly, in the real world.

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Making the product resonate

The solution was simple, we had to invent something totally new - a unique instrument from one of Schüco's top sellers (the aluminium composite frame) - and compose the brand melody on it. Enter the Schücophone …

Schüco Soundlogo

Listen to the sound

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A New Design Standard

The activation was one of the most awarded Sonic Branding projects of the year, brought to life across all relevant touchpoints, with the German Design Award stating "The idea [... ] is already ingenious - but the realisation was fantastic.”

Want to know more about how we work?

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Awarded at

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