So, what do we do?
Analysing, crafting and optimizing music strategies is what we do best - it’s just how we understand our business. Each service is a piece of the puzzle, so see how we bring it all together below.
Sonic Strategy
Your brand needs a Sonic Identity – but which one?
We analyze your brand, its cultural context, the sounds of the market, and the habits of your target audience to define your perfect sonic identity. These are our tools:
Sonic Sweetspot
With our Sonic Sweetspot service, we provide a robust brand and competitor analysis that identifies the distinctive musical space a brand can claim for itself within the market.
Sonic Trend Radar
Our Sonic Trend Radar service gathers information on emerging sonic trends relevant to your brand, and suggests creative ways in which you can capitalize on their cultural impact.
ArtistMatch
Our ArtistMatch service uses both data-based research alongside qualitative factors to ensure the artist partnerships we recommend are not only creatively inspired but feel authentic and make strategic sense.
Content Production
How do we bring your sonic identity to life?
From strategy to real life. Informed by our analytical insights, we craft all kinds of assets shaped by music culture - from sound and film to events, merch, digital content, and immersive experiences - to power your communication across every touchpoint.
Sonic Branding & Identity
We don’t create jingles. We build sonic identities that become cultural signatures. Your sound is not decoration. It’s your brand’s heartbeat — recognizable, emotional, unforgettable.
Content & Campaign Production
We design campaigns, social content, films, and brand experiences that don't just grab attention — they earn emotional loyalty. Every piece of content starts with your sonic DNA and turns it into real-world resonance.
Cultural Activation & Experiences
We orchestrate artist collaborations, branded playlists, cultural partnerships, and live experiences that make your brand part of the conversation — not an outsider shouting from the sidelines.
Performance & Measurement
Not just music - measurable impact.
Keen insights and extraordinary craft are only part of the story. None of it means anything if we can’t measure the impact of our actions. We provide reporting, market research and data analytics to empirically prove the efficacy of our sonic strategies.
Direct Response Tracking
We measure what matters immediately: engagement rates, shares, searches, and audience reactions across platforms. No assumptions. Just clear signals that your sound is being heard — and felt.
Cultural Resonance Analysis
We track how your activations resonate emotionally and culturally — across demographics, subcultures, and digital spaces. Because cultural relevance isn't built on views. It's built on meaning.
Strategic Impact Scoring
Our Cultural Relevance Score and Strategy Score reveal how music drives brand loyalty, emotional equity, and market leadership. Finally, creativity you can manage — and monetize.